Here's another one
Knowing Who Does What
by Hank Mendheim
KNOW WHO DOES WHAT – Know what each person does for a celebrity: the agent, the
manager and the publicist. The Agent is the money guy. He gets aid to find the talent jobs,
whether it be voice-over, on-camera, films, TV, commercials, etc. He gets paid when the talent
gets paid. The Manager runs all aspects of the talent’s career including hiring and firing agents,
lawyers, publicists, etc. Any business decision eventually goes through the manager. The
Publicist handles all PR requests: interviews, autographs, etc. In some cases, as with bigger
celebrities, the publicist handles all decisions regarding PR without having to go back to the
manager for approval. So depending on what you need, you may want to go to the manager
versus the publicist.
AUTOGRAPHS – All autograph requests should go to the publicist. That doesn’t mean that you
will necessarily get an answer. They are dealing with so many media requests for interviews and
publicity for projects that autograph requests fall last on the list. So if you request an autograph,
don’t expect it immediately. It may take a while. Don’t ever call to request an autograph. Write
or email. Also, check with Contact Any Celebrity to make sure that the PR firm will accept
autograph requests. Some PR firms don’t want to deal with it in the age of chemical weapons
traveling through the mail and will not open any mail that looks suspicious or handwritten.
CHARITABLE DONATIONS – If you are requesting money for your charity, send that
request to the manager of the talent. That’s a business decision and the manager will most likely
decide whether or not the celebrity ever sees the request. If your charity or organization is not
authorized to accept tax-deductible donations, don’t even bother. Celebrities want to know that
they are helping a legitimate organization. Also, they receive many requests for donations so if
you get a “no,†don’t take it personally. Also, make sure the celebrity is a supporter of your
charity. Contact Any Celebrity is a great resource for this information. In your cover letter to the
manager, you should explain why you are contacting that particular celebrity. Saying “John Doe
is my favorite singer so I think that it would be great if he made a donation†doesn’t cut it.â€Â
However, writing “John Doe has been a supporter of XYZ since 19XX and therefore we believe
he will be interested in our organization†shows that you have done your homework. And be
brief. Your letter should not exceed one page. They do not want to read a diary nor do they have
time.
