Limited edition reprint ??

[maythe4th]

Own this rare piece of sporting history: Ivan Lendl, tennis great whose illustrious career includes the following achievements:

Grand Slam Singles results
Australian Open 1989, 1990
French Open 1984, 1986, 1987
US Open 1985, 1986, 1987

Limited Edition Reprint - only 1 of 1 available!
This photo quality reproduction was obtained from the original autograph hunter who only authorised 1 reprint to be made!
A worthwhile edition to any serious sporting memorabilia collection!

http://bit.ly/OgF2eW

I saw this ad on eBay. How can there be a limited edition re-print? What stops the seller from just printing more? Is a reprint worth buying? What is a reasonable amount to pay for a reprint?